Emily Allison Frye Art Direction + Design

rtr holiday '16

 
 

Concept / Get It, Girl

The holidays hit hard, but she hits harder. With fashion freedom, there’s no more stressing over what to wear, when to shop, or how much to spend. She calls the shots.

With bold visuals inspired by sport, the art direction echoes her fearlessness and empowers her even more. This year she's sure to have a winning season.

 
 
 

2016 RTR Holiday Campaign

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Editorial Photography

 
 
 
 
 
 
 
 
 
 
 
 
 

Photography / Ryan Slack

Creative Director / Alexis Bryan Morgan

Hair / Clay Nielsen

Makeup / Erin Green

 
 
 
 

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